Consistency in branding builds trust – trust builds engagement.
By ensuring you have a clear direction and some structure to the content you are creating and publishing you will be in a much stronger position when it comes to engaging and converting “leads”.
Think about what you want to see in your feed… if its ugly you’ll keep scrolling, if its interesting you’ll engage.
Think about social media engagement like a long-term relationship…
It takes dedication, adaptability and forward-thinking. When you add these things together with a bit of thought you can ensure your relationship will happily last.
SOCIAL MEDIA ENGAGEMENT IS
Reach is the total number of unique people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
TYPES OF REACH
To organically increase your reach be sure to include
Hashtags are used for searchability – use existing hashtags for reach and try and incorporate one that is specific to your event or group for identity.
Official UNE #Hashtags
CTA simply stands for a Call To Action, it’s an action point to be used across websites, in newsletters and on social – each social post should have a purpose, driving sales and awareness or people back to your original purpose.
Think short, snappy – engaging – they can involve emojis.
Please note! Instagram doesn’t let you use multiple links, or hyperlink from your text. Alternatively – use Linktree, this way you can add all the links you need to your bio (website, socials, blog, contact etc) and in the copy of your Instagram post reference “Link in bio”
Deciding when to post on social media will vary for each account. This will change from time to time.
To find your best times go to:
We would recommend thinking of your audience…
The most important thing with content posting is consistency, if you don’t have enough information to follow your insights yet – you can reference global times to kick start your scheduling.
Scheduling simply means planning your social media activities so you’re able to achieve your goals and priorities in the time you have available. It can also help you balance and plan your workload.
There are lots of scheduling tools out there – depending on budget and the time you want to dedicate to learning how to use a new platform.
Set SMART goals for yourself
For tips on how to create an event check out this blog