UNE Life Staff | Social Media Guide
Getting training and access
Social media training is available through the UNE Life Marketing Committee. If your business unit has a related social media account, the manager can nominate themselves and selected staff members to receive training and admin access.
Training details:
- A brief, one-time session held in the UNE Life Marketing office.
- Covers best practices for posting on-brand and engaging content.
- Teaches you how to check the Meta Business Suite planner and our master content planner to avoid scheduling conflicts.
- Provides admin access to your business unit’s social media accounts.
Important to note:
- The UNE Life Marketing & Communications team retains final oversight on all posts.
- Trained admins are expected to follow UNE Life’s branding, security and content guidelines and adhere to the social media policy.
To arrange training or discuss social media at UNE Life, email Alahna Fiveash at alahna.fiveash@une.edu.au.
Social media do’s and dont’s
Do:
- Use stories freely, as long as they align with brand guidelines and are factually correct.
- Check the Meta Business Suite planner and master planner before scheduling posts to avoid duplication.
- Message the UNE Life marketing team on Teams when scheduling new posts.
- Follow brand voice, tone, and visual guidelines.
- Engage with comments and messages professionally.
Don’t:
- Post over existing scheduled content—always check the planners first.
- Go off-brand or post incorrect information.
- Ignore engagement—always reply to comments and messages appropriately.
- Add new admins to the page without consulting the UNE Life marketing team & receiving training.
Content guidelines for each UNE Life Brand
UNE Life
Goals
Build a Strong Community with a focus on
- Student Highlights – Celebrate achievements, stories, and experiences.
- Events – Promote activities for students and staff.
- Wellbeing – Support physical, social, and mental health.
- UNE Life Services – Raise awareness of available support.
- Being a Trusted Source – Share reliable, relevant information for the UNE community.
Boost Reputation and Brand Awareness
- Engaging students with meaningful content.
- Showcasing collaborations with UNE Life brands, UNE, and the wider community.
- Enhancing visibility of services.
Target Audience
- UNE Students (on-campus, online, international, and domestic).
- UNE Staff.
- The wider UNE community.
Content/ Visual Guidelines
- Maintain a consistent look and feel across posts, stories, and reels.
- Use high-quality images—well-lit, in focus, and relevant. Avoid overly staged stock images.
- Stick to brand colours and approved typography (use the first or last font option in stories/reels).
- Ensure text on images is clear and readable, with even padding around the edges.
- Consistency builds brand recognition and engagement.
This consistency helps in immediate brand recognition.
Tone of Voice
Consistency in tone fosters trust and engagement. While each UNE Life business has its own voice, all should be:
- Friendly & Approachable – Warm, welcoming, and open to conversation.
- Conversational – Relaxed, informal, and engaging.
- Inclusive & Respectful – Valuing all individuals and treating them with courtesy.
- Supportive & Empathetic – Understanding challenges and offering encouragement.
- Professional & Trustworthy – Maintaining credibility while staying relatable.
- Clear & Informative – Delivering content in a straightforward, accessible way.
- Motivational & Empowering – Inspiring and guiding positive action.
- Solution-Oriented & Adaptive – Offering practical advice tailored to different audiences.
Official Hashtags
Include relevant hashtags to expand reach and engagement:
#UniNewEngland | #UNELife | #UNEGraduation | #ActivateMyUNELife
#AlumniUNE | #ProudtobeUNE | #UNEpeople
Connect with UNE Life
Instagram: @UNELife2351 | Facebook: UNELife2351 | LinkedIn: UNE Life
Advocacy & Welfare
Goals
Goals
Build a Strong Community by focusing on:
- Events – Promoting activities for students and staff.
- Wellbeing – Supporting physical, social, and mental health.
- UNE Life Services – Raising awareness of available support.
- Being a Trusted Source – Providing reliable, relevant information for students.
Boost Reputation & Brand Awareness by:
- Sharing engaging student content, including tips and resources.
- Enhancing visibility of services to ensure students know where to find support.
Target Audience
- UNE Students (on-campus, online, international, and domestic).
Content/ Visual Guidelines
- Maintain a consistent look and feel across posts, stories, and reels.
- Use high-quality images—well-lit, in focus, and relevant. If using stock images, ensure they align with UNE’s environment and identity.
- Stick to brand colours and approved typography (use the first or last font option in stories/reels).
- Ensure text on images is clear and readable, with even padding around the edges.
- Consistency builds brand recognition and fosters engagement.
Tone of Voice
A consistent tone of voice builds trust, strengthens engagement, and makes Advocacy & Welfare a reliable source of support. While each UNE Life business has its own voice, all communications should be:
- Friendly & Approachable – Warm, welcoming, and open to conversation.
- Conversational – Relaxed, informal, and engaging.
- Inclusive & Respectful – Valuing all individuals and treating them with courtesy.
- Supportive & Empathetic – Understanding challenges and offering encouragement.
- Professional & Trustworthy – Maintaining credibility while staying relatable.
- Clear & Informative – Delivering content in a straightforward, accessible way.
- Solution-Oriented & Adaptive – Offering practical advice tailored to different needs.
- Empowering – Encouraging autonomy and independence in decision-making.
- Positive – Maintaining an optimistic and constructive approach.
Official Hashtags
Consider using relevant hashtags to expand reach and engagement:
#UniNewEngland | #UNELife | #UNESupport | #WellbeingatUNE | #RUOK
Connect with Advocacy & Welfare
SportUNE
Goals
Goals
Build a Strong Community by focusing on:
- Student Highlights – Showcasing achievements and participation.
- Events – Engaging students, staff, and the wider community.
- Wellbeing – Supporting physical, social, and mental health.
- Driving Memberships – Encouraging participation in SportUNE programs.
- Being a Trusted Source – Providing reliable, relevant information about sport and fitness at UNE.
Boost Reputation & Brand Awareness by:
- Sharing engaging, sport-focused content to inspire participation.
- Amplifying collaborative partnerships with UNE Life, UNE, and the wider community.
- Enhancing service visibility to ensure the community knows what’s available.
Target Audience
- UNE Students (on-campus, online, international, and domestic).
- UNE Staff.
- The wider UNE community and the New England region.
Content/ Visual Guidelines
- Maintain a consistent look and feel across posts, stories, and reels.
- Use high-quality images—well-lit, in focus, and reflective of SportUNE’s environment.
- Stick to brand colours and approved typography (use the first or last font option in stories/reels).
- Ensure text on images is clear and readable, with even padding around the edges.
- Consistency builds brand recognition and strengthens audience engagement.
Tone of Voice
A consistent tone of voice builds trust, fosters engagement, and makes SportUNE a reliable source of motivation and support.
- Friendly & Approachable – Warm, welcoming, and open to conversation.
- Conversational – Relaxed, informal, and engaging.
- Inclusive & Respectful – Valuing all individuals and treating them with courtesy.
- Supportive & Empathetic – Understanding challenges and offering encouragement.
- Professional & Trustworthy – Maintaining credibility while staying relatable.
- Clear & Informative – Delivering content in a straightforward, accessible way.
- Motivational & Empowering – Inspiring self-improvement, growth, and participation.
- Positive – Maintaining an optimistic and encouraging approach.
- Adaptive – Adjusting communication to suit different situations and audiences.
Official Hashtags
Consider using relevant hashtags to expand reach and engagement:
#UniNewEngland | #UNEHealthyCampus | #UNELife | #SportUNE | #ActivateYourUNELife | #AlumniUNE | #ProudtobeUNE | #UNEpeople
Connect with SportUNE
The Shop
Goals
Build a Strong Community by focusing on:
- Product Highlights – Showcasing key items available in-store.
- Merchandise Features – Promoting UNE-branded gear and specialty items.
- Sales & Promotions – Driving awareness of special deals and seasonal offers.
Boost Reputation & Brand Awareness by:
- Amplifying collaborative partnerships with UNE Life, UNE, and the wider community.
- Enhancing service visibility to ensure students and staff know what’s available.
Target Audience
- UNE Students (on-campus, online, international, and domestic).
- UNE Staff.
- The wider UNE community.
Content/ Visual Guidelines
- Maintain a consistent look and feel across posts, stories, and reels.
- Use high-quality images—well-lit, in focus, and representative of The Shop’s offerings.
- Stick to brand colours and approved typography (use the first or last font option in stories/reels).
- Ensure text on images is clear and readable, with even padding around the edges.
- Consistency builds brand recognition and strengthens audience engagement.
Tone of Voice
A strong, consistent tone fosters trust, engagement, and a sense of familiarity, making The Shop a reliable go-to for UNE merchandise and essentials.
The Shop’s tone of voice is:
- Friendly & Approachable – Creating a warm and welcoming atmosphere.
- Conversational – Engaging and informal, like chatting with a friend.
- Inclusive & Respectful – Ensuring all individuals feel valued.
- Professional & Trustworthy – Maintaining credibility while staying relatable.
- Clear & Informative – Providing straightforward and accessible information.
- Positive & Adaptive – Keeping an optimistic and flexible communication style.
Official UNE Hashtags you might want to include;
Official Hashtags
Consider using relevant hashtags to increase visibility and engagement:
#UniNewEngland | #UNELife | #UNEGraduation | #Armidale | #AlumniUNE | #ProudtobeUNE | #SupportLocal
Connect with The Shop
TuneFM
Goals
Goals
Build a Strong Community by focusing on:
- Student Highlights – Showcasing student achievements, stories, and experiences.
- NewsHub – Delivering relevant and timely campus and community news.
- Events – Promoting events for both students and staff.
- Wellbeing – Supporting physical, social, and mental wellbeing.
- UNE Life Services & Support – Raising awareness of resources available to students.
- Being a Point of Truth for the University – Ensuring accurate, reliable, and transparent communication.
Boost Reputation & Brand Awareness by:
- Creating engaging student content that resonates with the UNE community.
- Amplifying collaborative partnerships with UNE Life, UNE, and external organisations.
- Enhancing service visibility to ensure students and staff know what Tune FM offers.
Target Audience
- UNE Students (on-campus, online, international, and domestic).
- UNE Staff.
- The wider UNE community.
Content/ Visual Guidelines
- Maintain a consistent look and feel across posts, stories, and reels.
- Use high-quality images that are well-lit, in focus, and reflect UNE’s environment.
- Stick to brand colours and approved typography (use the first or last font option in stories/reels).
- Ensure text on images is readable, with even padding around the edges for a clean design.
- A consistent visual style strengthens brand recognition and audience engagement.
Tone of Voice
Tune FM’s tone balances professionalism with fun, keeping content engaging and relevant while remaining informative and credible.
Tone of Voice Guidelines:
- Educational but not stuffy – Providing valuable insights without feeling formal.
- Edgy but not inappropriate – Keeping it fresh and bold while staying respectful.
- Informal but not sloppy – Engaging and relaxed while maintaining credibility.
- Fun but not childish – Injecting energy while staying professional.
- Cheerful but not forced – Creating a positive, uplifting presence.
Official UNE Hashtags you might want to include;
Official Hashtags
Consider using relevant hashtags to maximise reach and engagement:
#UniNewEngland | #UNELife | #StudentLife | #ActivateMyUNELife | #StudentMedia | #AlumniUNE | #ProudtobeUNE | #UNEpeople | #TuneFM | #StudentPoweredRadio | #UNEStudentMedia | #UNEHealthyCampus
Handy Content Templates
Connect with TuneFM
UNE Life Events & Catering
The UNE Life Events & Catering social media pages encompass Cafe Life, Cafe 77 and The Bistro.
Goals
Goals
Build a Strong UNE Life Community by focusing on:
- Student Highlights – Showcasing student experiences, stories, and engagement.
- Event Highlights – Capturing and promoting key UNE Life events.
- Product/Food Highlights – Showcasing menu items, seasonal offerings, and specials.
- Café Highlights – Featuring Café Life, Café 77, and The Bistro.
- Bistro Highlights – Showcasing meals, events, and experiences at The Bistro.
Boost UNE Life Reputation & Brand Awareness by:
- Creating engaging community content that resonates with students and staff.
- Amplifying collaborative partnerships with UNE Life, UNE, and the wider Armidale community.
- Enhancing service visibility to ensure awareness of UNE Life Events & Catering offerings.
Target Audience
- The wider UNE and Armidale community.
- UNE Staff.
- UNE Students (on-campus, online, international, and domestic).
Content/ Visual Guidelines
- Maintain a consistent look and feel across all posts, stories, and reels.
- Use high-quality images that are well-lit, in focus, and relevant to the UNE environment- avoid stick photos.
- Stick to brand colours and approved typography (use the first or last font option in stories/reels).
- Ensure text on images is readable, with even padding for a clean, polished design.
- A consistent visual identity strengthens brand recognition and audience engagement.
Tone of Voice
UNE Life Events & Catering’s tone is friendly, engaging, and professional, making content approachable while maintaining credibility.
Tone of Voice Guidelines:
- Friendly & Approachable – Warm and welcoming, encouraging interaction.
- Conversational – Relaxed, engaging, and easy to understand.
- Inclusive & Respectful – Ensuring all individuals feel valued and heard.
- Professional & Clear – Communicating in an organised and accessible way.
- Solution-Oriented & Trustworthy – Providing practical information while maintaining credibility.
- Positive & Adaptive – Keeping content uplifting and adjusting messaging for different situations.
Official Hashtags
Enhance engagement and reach by using relevant hashtags:
#UniNewEngland | #UNELife | #UNEGraduation | #ActivateMyUNELife | #AlumniUNE | #ProudtobeUNE | #UNEpeople | #Armidale | #ArmidaleEvents | #UNEHealthyCampus #EventsInArmidale | #WhatsOnInArmidale | #ArmidaleEvents
Connect with UNE Life Events & Catering
Instagram: @unelifeeventsandcatering | Facebook: UNE Life Events & Catering
